Unacademy - JEE Category
Market
India
Industry
Ed-tech
Category
Business Strategy, Market Study, Competitor Analysis
Challenge
Unacademy, an ed-tech start-up in India, faces a critical challenge to dominate the JEE category. The competition is intense, and standing out requires attracting a significant number of new users while providing high-value content.
Process
By focusing on strategic marketing, innovative product development, and exceptional user experiences, Unacademy can achieve and maintain a leading position in the market. Based on our analysis, the platform needs to secure a minimum market share of approximately $7.5 million. To achieve this, Unacademy must attract 25,000 new users over the next 12 months, each with an average ticket size of $300.
Solution
One approach is to leverage B2B partnerships with schools to offer EdTech solutions for assessments. This involves branding Unacademy within the school premises and potentially providing student counseling services through offline stores.
Further, collaborating with local offline players or schools for limited offline sessions and student activities. This multi-pronged strategy aims to attract new users by addressing various touchpoints in the student journey, combining online and offline engagement
