Tesla - EV Car Sales
Market
Industry
Category
USA
EV Automotive
Product Management, Sales Strategy, Consumer Segmentation
Challenge
The electric vehicle (EV) market is rapidly evolving. While Tesla pioneered the space with the Model 3, established carmakers are catching up with their own EV offerings. Additionally, government incentives are making competitor EVs more affordable, increasing pressure on Tesla to maintain its sales lead.
Assumptions
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Target Market: The focus is specifically on the US market.
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Team Scope: The Discovery Team is responsible for digital product ideas rather than overarching sales strategies. They have limited control over hardware changes and in-car features.
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Collaboration: Close collaboration with the marketing team is expected for idea implementation.
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Resources: No significant resource constraints are mentioned.
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Timeline: The expected execution timeline for proposed solutions is one year.
User Persona - Tesla Model 3
Detailed User Persona - Active aspirers
Brainstorming Solutions - Engaging target segment
MVP Launch Plan
Success Metrics to Business Impact
Success Metrics to Business Impact
Solution prioritization - PM perspective
