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Sales dashboard 

Market

Industry

Europe

Consumer product

Category

Power BI, Business Intelligence, SQL

Objective

  1. Drive Revenue Growth: Identify and capitalize on new sales and market opportunities through data-driven insights on historical sales, product categories, regional performance, and sales rep effectiveness.

  2. Optimize Sales & Marketing Strategies: Tailor pricing strategies, product development, and sales efforts to capture underserved markets and product categories, maximizing sales potential.

  3. Enhance Decision-Making: Leverage data analysis to make informed decisions on product pricing, sales rep training, and market expansion, ultimately achieving sustainable revenue growth.

Dashboard Insights

  1. Sales Analysis: Visualize historical sales data (yearly, monthly, quarterly, weekly) for revenue and units to understand trends and identify potential growth areas.

  2. Product Category Insights: Leverage data to uncover sales volume, revenue contribution, and growth rate per category and subcategory, further segmented by product pricing type. This allows you to plan for new product development by identifying high-performing or under-served categories within specific pricing models.

  3. Geographic Market Exploration: Analyze regional sales, market share, high-performing and low-performing regions by unit and revenue. This aids in identifying new market opportunities for existing products.

  4. Sales Rep Performance: Track sales by sales rep to identify strengths and weaknesses. This allows for targeted training and improvement of sales efforts towards new opportunities 

I used Power BI with SQL database to import data and create data visualizations to derive business insights. Detailed plan as follows

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Power BI Dashboard snapshots

Overview

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